The aim of the fund is to help and support organisations, individuals and small groups to promote transformative narratives and help build a better future for all.

The following applicants need to to look at the following when applying:

• Have a clear and pragmatic dissemination plan
• Reach a wide range of people (a wide ranging audience)
• Have a clear understanding of who the target audience is and how to reach them
• Be completed within 12 to 18 months
• Demonstrate learning and impact
• Have partnership agreements and/or contracts already in place