Lessons learned from the NSPCC’s campaign to encourage responsive parenting

The NSPCC has published a report on the evaluation of the Look Say Sing Play campaign, educating parents about the importance of interacting with their babies.

The evaluation considered:

• how parents used the resources with their babies
• the impact on interaction between parents and their babies when using the resources
• how local campaigns were implemented, and whether this affected how practitioners used the resources with parents

Find out more about the Look Say Sing Play resources here.

Find out more about the evaluation and download the report here.