This fund will fund causes that are unpopular due to negative focus within the media; due to difficulty in accessing statutory, voluntary and institutional funding; due to the cause being seen as politically controversial; or because the issue is not typically seen as a charitable cause. Examples of these types of causes or groups may be:

• Asylum seekers and refugees
• Migrant communities
• Offenders and ex-offenders
• People experiencing violence or abuse
• Sex workers
• Trafficking and modern slavery
• Dependency or Addiction
• LGBT+
• Sexual and reproductive health