Asda ‘Winter Warmer’ support for pensioners and community groups
Asda has today announced a range of new ‘winter warmer’ initiatives to support our customers and community groups struggling with the cost-of-living crisis.
They are offering everyone aged 60 and over the chance to enjoy soup, a roll and unlimited tea and coffees for just £1 in any of their in-store Asda cafes, all day and every day throughout November and December. The new initiative will run alongside the current ‘Kids Eat for £1’ offer, which runs until the end of the year and continues to be hugely popular, with more than 557,000 meals served since the launch in late June.
They have stepped up their support for older customers as they continued to be disproportionately affected by spiralling living costs. Asda’s latest Income Tracker shows those aged 65 to 74 experienced a £163 drop in disposable income in August, compared with last year, as rising inflation continues to outstrip pension and savings growth. This research aligns with findings from Age UK who estimate that 2.8m older households will still be living in fuel poverty this winter. They hope that their soup and hot drinks offer will be just as impactful as Kids Eat for £1 has been for those who need it most.
For community groups, they are running a ‘Community Cuppa’ campaign in their Asda cafes by creating space for local groups, who may otherwise struggle to meet due to rising energy costs, to come together. Spaces will be available on weekdays in November and December from 2pm to 6pm, and all community group members who visit will receive unlimited free tea or coffee.