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The Store of Modern Childhood

By August 28, 2019National News

This summer, the Children’s Society’s new store on Baker Street, London, opens its doors to the public.

Designed in collaboration with young people, The Store of Modern Childhood is stocked with bespoke items for the conscious consumer.

The space opens on Wednesday 28th August and members of the public are encouraged to come and engage with the products on show.

Of course, this is not a normal store. The unsettling products are not for sale, but rather represent the challenges children and young people face on a daily basis, including poverty, knife crime, bullying and sexual exploitation.

The hard-hitting installations are based on the findings of their Good Childhood Report and aim to shine an uncompromising light on the harsh reality of being a youth in Britain today.

Mark Russell, the Chief Executive, notes ‘This year’s report shows happiness in young people remains a significant issue and we hope that in bringing to life the very real and very shocking causes of this unhappiness, we can work with the British public to continue to drive change.’

You can see an online version of the store here

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