‘Charity Pot’ is a Lush hand and body cream where 100% of all sales (minus local taxes) are distributed as grants, to groups working in the areas of:
- Animal Protection
- Human Rights (incl. social justice, peace & equality)
Charity Pot grants provide targeted funding to small, grassroots groups. Not just because they are often best placed to make a real difference with limited resources; but also, because they often struggle to find funding. Almost all the groups funded by Charity Pot have an annual income of less than £250,000 (most are substantially less) and run entirely or predominantly by volunteers.
Charity Pot grants prioritise projects that aim to create long-term change – because it’s crucially important to fund projects that aim to prevent and address the root cause of the problem. That’s why, for example, priority would be given to a project that aims to stop deforestation (e.g. by challenging the palm oil industry) over one that aims to plant trees to restore an area that’s already deforested.
Charity Pot grants range from £100, up to a maximum of £10,000 per project/application. The average Charity Pot grant is between £2,000 – £4,000. It is unusual to award the maximum of £10,000, as this reduces the range of projects that can be supported.