Around half of people across the UK still believe charities are trustworthy in spite of recent reports about charities, research for the Charities Aid Foundation (CAF) has found.
CAF tracks levels of trust in charities on a monthly basis. A regular poll was carried out by YouGov on behalf of CAF between 13th-19th February, the week after stories about the actions of aid workers in Haiti first appeared in the media, asking to what extent people believed charities were trustworthy.
The research showed that levels of trust in charities were consistent with those in previous months, with around half of those surveyed (49%) agreeing that most charities were trustworthy. This is consistent with levels of trust in charities recorded since CAF began researching trust in May 2016.
Overall, 21% of those surveyed disagreed that charities were trustworthy.
According to CAF’s 2017 annual UK Giving report, at an overall level, half of the population (50%) believed that most charities were trustworthy across the whole of 2016. The most recent polling for mid-February, therefore, shows that trust is stable.
A total of 1,083 adults took part in the online poll, which is part of CAF’s monthly polling that makes up the UK Giving report – the largest study into charitable giving in the UK.
CAF will release its 2018 annual report on UK Giving in March, which looks at individual giving across the UK during 2017 and provides insight into who gives to charity. CAF’s UK Giving report is the leading study of charitable behaviour in the UK, and has been published annually by CAF since 2004.