From Civil Society
Just 7 per cent of people said they were aware of the Fundraising Regulator, according to research published today.
The regulator has published The role of the Fundraising Regulator: public awareness, trust and expectations, which looks at public understanding of the regulator, trust in fundraisers and views on the Code of Fundraising Practice.
Light and Shade Research was commissioned to produce the report. The agency carried out a representative survey of over 2,000 people and held a number of in-depth interviews.
7 per cent of those who took part in the survey could either spontaneously name the Fundraising Regulator or say they had heard of it previously when prompted – the lowest of all regulators who featured in the survey questions. 40 per cent were aware of the Charity Commission and 82 per cent were aware of Ofsted