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Charities unhappy at £22,000 London Marathon advertising packages

By May 8, 2018National News

From Civil Society

Charities are unhappy after being asked for up to £22,000 to guarantee places for runners in next year’s London Marathon. The London Marathon is the biggest single fundraising event of the year, and this year’s event has so far raised over £40m for charities.  But the waiting list to join a scheme set up in the 1990s giving charities access to places for £300 has been closed for some time.  The Golden Bond scheme was launched in 1993. 750 charities hold 15,000 places between them. Later a Silver Bond scheme was launched, and will offer 550 charities one place every five years.  In 2015 the London Marathon launched a ballot for charities that do not hold Golden Bond places or do not hold a Silver Bond place for that year. Each year, 500 places are available via this scheme.  According to London Marathon the average sum raised by a Golden Bond runner in 2017 was more than £2,700

Charities which lose out in the ballot can buy advertising packages through London Marathon’s online partner, RealBuzz, which includes advertising slots, email marketing and guaranteed places to the marathon.  Documents seen by Civil Society News show that there are nearly 20 different packages on offer, starting at around £2,500 for a package that includes one guaranteed place, and going up to £22,250 for a Gold Package, which includes eight guaranteed places. London Marathon declined to say how many places are available via advertising packages.

To read the full article go to Civil Society

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