From Civil Society
The income of the largest 25 fundraising events fell by 1 per cent to £133.6m in 2018, according to research by an agency.
It is the second year in a row that Massive’s research into the largest mass participation events has found a fall in income. In 2017 the cohort of events collectively raised £135.5m and in 2016 it raised £139m.
Massive has been conducting the research for six years, and has warned that there might be a lack of innovation in the sector.
Cancer Research UK’s Race for Life is still the largest fundraiser, but has seen its total fall again to £37.1m from £38m in 2017 and over £50m in 2015.
The charity revamped the event for 2019, opening it up to men for the first time.
Meanwhile CRUK’s Dryathlon was the fastest growing event, raising £1m. This is 53 per cent more than the previous year.
The charity expanded Dryathlon last year, encouraging people to take part in October, the same month as Macmillan’s abstinence fundraiser, as well as in January.
CRUK also saw increases in the amount raised by its Shine night walk events, and Relay for Life events. But a drop in income from Walking All Over Cancer, which challenges people to walk 10,000 steps over a month.