nfpSynergy have produced a new report, Fundraising around the World, in association with Australian consultancy More Strategic. They conducted stand-alone quantitative research in nine countries with a representative sample of populations from Australia, Canada, Germany, Holland, Ireland, New Zealand, South Korea, the United Kingdom and the United States.
The report looked at:
- Levels of trust in charities in these nine countries
- Fundraising and volunteering habits
- Attitudes to charities and their importance in society
- Favourite causes in the respective countries
- An analysis of giving patterns in relation to religion, to size of donation, and a segmentation of attitudes to charity
This research provides a range of insights into how we can build trust and support for charities.
Among its key findings for the UK are:
- Despite controversies facing charities in recent years, the UK has about average levels of trust and confidence in charities across the group of countries they sampled.
- According to the report 52 per cent of people in the UK trust charities, while 70 per cent agreed that they make a difference
- UK citizens also ranked the charity sector as the 4th most trusted institution, below the armed forces, schools and the police. (The least trusted institution, in 7 out of the 8 countries, was deemed to be political parties)